The beginning stages of entrepreneurship/scaling can feel overwhelming. It’s hard to know exactly what you don’t know about outsourcing or marketing campaigns. Although internet research can be beneficial, it will never speak to personal experience.
Whether you’ve been in business for a while and are looking for advice on scaling, or are brand new to the solopreneur world, you need to listen to our interview with Claudia Pérez, who has been leading the operations and back-end processes of a growing marketing business with over 20 years of presence in the US market.
We’re sure that a small glance at her extensive experience will go a long way in preparing you to enter and succeed in the field.
Being a female leader in Latin America
Breaking through the glass ceiling means overcoming the barriers that are set. When it comes to leadership positions in Latin America, women have historically faced significant challenges in breaking through the glass ceiling.
Cultural norms that limit opportunities, discrimination, and sexism are just a few of the challenges that a woman needs to face to become a leader. However, despite these challenges, women in leadership positions in Latin America are making strides toward gender equality and paving the way for future generations.
Being a woman in leadership means feeling the urge to break down barriers every day. Women are often overlooked for leadership positions, despite their qualifications and skills. Traditional gender roles and expectations can make it difficult for women to pursue career growth.
Nevertheless, day by day, women’s presence has become more powerful and essential for businesses. This is not only due to equality factors but also because it generates multiple benefits. Women are a symbol of unity and cooperation, and such qualities make them great leaders. A woman leader sees diversity as an advantage to secure a balanced and unique relationship within a group.
Qualities like compassion and patience to listen to others help female leaders understand the challenges of the industry from a completely different perspective.
Women promote diversity and inclusion as essential elements to building a successful and impactful organization. Additionally, when it comes to creating new client relationships or negotiating difficult contracts for the company they lead, they can also contribute to profitability.
The ability to communicate with people is a fundamental need to become a successful leader.
These perspectives and approaches allow a woman to be a successful leader in Latin America, ready to break gender stereotypes and promote an equitable work environment; Having all of these amazing advantages in a corporate partner will help you to have a diverse team of experts, helping your business grow and leading your operations with commitment and passion. You can start living the life of your dreams, or perhaps open new lines of business for more growth, knowing your company will always be in the right hands.